Digital Design
mothers2mothers Annual Reports
In 2019 mothers2mothers (m2m) decided go digital with their Annual Reports with the intent to be able to reach more people.
Using the platform called Shorthand, I have created the 2018, 2019, 2020 and 2021 Annual Report in an engaging and meaningful way to share all that m2m has achieved.
Shorthands functionality allows us to create exactly what we want while keeping us in the bounds of what has already been coded, meaning we have beautiful engaging digital annual reports that do not require coding.
mothers2mothers Social Media Template
In September 2022 mothers2mothers (m2m) rebranded their social media template. The need was to create something cohesive and consistent as well as creating a template that showcases who they are—an African female centered organisation. Using two of their current brand colours to give a sense of more feminine, but accessible to everyone, and incorporating some African patterns, this social media template now allows their audience to recognise m2m posts as they scroll. They have doubled engagement rates on all platforms with this new template and the team using it finds it easy to create beautiful social content.
mothers2mothers Tailored Social Media
Occasionally mothers2mothers needs bespoke social media designs, stepping away from their general template. I have helped create some of these pieces. These are created for a specific campaign or have a specific brief outside of their norm while still keeping their brand in tact. Below are a few examples.
Kintaro PR Posts
As part of Kintaro’s social media strategy, they have asked me to create PR posts for them, where they shout about the work they do and the clients they do it for. We have done this by creating static images and video content to create awareness of who they are and what they can do.
The Style Company Website Upgrade
Arlene at The Style Company wanted to updated her website giving it a fresh and modern makeover. Deciding her audience would connect well with a modern and sleek look, I used WordPress to create her new website. By using clean typography and her favourite colour, I created a modern and inviting website that will captivate the audience she wants to reach. Commenting that she is already getting the clientele she is looking for, this new website will breath new life into her company.
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email: andreaschoots@icloud.com